PAID SEARCH

Leverage the power of intent.

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GARDENER'S SUPPLY COMPANY

BUILIDING A PREDICTIVE MODEL

Founded in 1983, Gardener’s Supply Company is an employee-owned gardening supply business located in Vermont. They have a highly seasonal business cycle with the majority of their revenues coming in March to May. Through analyzing spring weather patterns around the United States and other data sets, our search team was able to build a correlation between rising temperatures and increased purchases on their site. Beginning with the southern states reaching temps of 70-80 degrees, we could start to see revenue spikes, a trend that continued as the northern states also warmed up. Using Gardener’s historical purchase and planting data, we were able to build a predictive model to know when and where we should increase our keyword bids as states reached their ideal temperature thresholds. By applying this geo-parting into our strategy, we increased YOY revenue by more than 8% and reducing ad serving costs by more than 27%.

PRINCESS CRUISES

SEARCH RESTRUCTURING

Princess Cruises needed an agency partner to heighten relevance during consumer searches and help establish the brand as a market leader in Alaskan cruises. AMP redefined Princess’s SEO strategy with enhancements and a restructuring of the brands paid search accounts. Our on-site and off-site optimization led to a 38% decrease in CPC, a 16% increase in CTR, and a 61% decrease in cost per lead. Shortly thereafter, our diligent improvements to the site architecture of the Princess Cruises website helped the brand achieve its ultimate goal of achieving the #1 organic search ranking for the term “Alaska Cruise.”

PAID SEARCH CLIENTS

THE COMPANY WE KEEP

  • la_prairie
  • iron_mountain_logo
  • Mission_Foods
  • StriVectin
  • The_Bon-Ton
  • The_Container_Store
  • Lifestyles_Logo
  • Olympus
  • Reeds_Jewelers
  • Saatva-logo
  • Hasbro_Logo
  • princess_cruises_logo
  • Cicis_Logo

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